Every smart recruiting effort must establish a unique selling proposition, one that will make the opportunity stand against the rest while simultaneously helping to build the the company's brand identity in the most important marketplace there is: the talent market.

ITeego's Talent Pull Marketing™ shares the same concept as traditional pull-marketing but is aimed at attracting talent to an organization as opposed to customers. While every company puts significant effort into attracting customers through marketing, sales and branding initiatives; most do not put a comparable effort into attracting the best talent to their organization.

Talent Pull Marketing™ enables businesses to start doing so on an individual job opportunity basis. They key deliverables include;

Opportunity Value Proposition

The Success Snapshot paves the way for the Opportunity Value Proposition because it alludes to the challenges inherent in the job by describing the business outcome expected and what the employee must accomplish to be successful.

This is exactly the type of information that piques the attention of top candidates because it appeals to what they care most about. That is: what they will do, what they will learn, and what they will become on the job.

In essence, the Success Snapshot is the value proposition in raw form. The objective now is is to transform an uninspiring business document into a compelling marketing message. We do this by turning the business outcome and performance objectives into an intriguing challenge. Once we perfect our message we then adapt it to the following communication materials;

• Job value proposition
• Job ad text
• Verbal pitch script
• E-mail marketing campaign text
• Opportunity pack hand-out

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Opportunity Marketing Strategy

In contrast to the Referral Networking Scheme which is a strategy for "reaching out" to target candidates, the Opportunity Marketing Strategy is a strategy for "drawing in" the right candidates through a compelling message and strategic media channels.

• Social Media strategy
• Media placement strategy
• E-mail marketing campaign strategy
• Ad design

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