Anybody who has ever posted an ad online knows the frustration: hundreds of resumes, yet only a measly few worth consideration! To compound the problem, the few candidates who are worth pursuing are always off the market by the time you finish sifting through the resume debris and actually find them. The amount of money spent buying ad space and the time lost slogging through second-rate resumes is exasperating.

With so many job opportunities available, how do you get yours to stand out?

An abundance of opportunities, reputation transparency, and a shifting workforce mindset is making it increasingly difficult for companies to attract top talent. It’s a candidate’s market. And the best candidates are assessing you as much as you’re assessing them. Ultimately, it’s the “A” players who make the hiring decisions, not employers.

The likelihood of attracting a high potential candidate to your team is far greater if the opportunity is presented to them in the context of a challenge. In other words, what the candidate must accomplish in order to be considered successful on the job as opposed to what they must have in terms of years experience, industry, academics and skills. Keep in mind, that whatever they will be doing in their new job must be significantly more challenging than what they're doing in their current job.